The duo presented their latest ad music reel to agency heads, talked about how they’ve create multi cultural music for films and Grammy winning albums followed bya power point presentation titled “Taking the Mystery out of the Music Process”. They discussed many practical solutions to enhance the typical creative process, to keep it constantly collaborative, energizing and that prevent communication breakdown.
Later, they set up at the “Agency Stairwell” to perform an electronic set with drummer Alex “Gonzo” Gonzales for the entire agency. The playing continued until well after closing time.
Asdru & Anthony
Asdru Sierra and Anthony Marinelli have joined forces to offer their diverse blend of musical styles and experience to Spanish language projects. The two composers and songwriters have collaborated on feature films, commercials, and song-writing since first meeting in 2006 to collaborate on a remix album with the trumpet and music label legend Herb Alpert. Since then, they have performed as a duo and as Trio Retro with Cindy Gomez, the Grammy Museum and at NASA with 3-time Grammy Award-winning multi-cultural, multi-genre band Ozomatli which Asdru is the founding member. Together, they have created a melodic world music sound that incorporates Hip Hop, DJ Party Mix, ethnic, and electronica with a real touch of Latin. They effortlessly collaborate with today’s great Latin artists and have a relentless drive to find the right music for any project.
Owner and visionary, John Gallegos, compares his team to the big cats at a zoo: “Without breathing room and space to roam, their natural talents are unable to reach full potential.” As a result, the atmosphere created at Grupo Gallegos is one liberated from the more traditional stiff business environment, but instead exhibits a casual air, with a corresponding casual dress code. The result: energy is instead spent on innovation, which has made Grupo Gallegos the most rewarded advertising agency for the Hispanic market and a recession success story. The Hispanic market is the fastest growing consumer market in the US, placing Grupo Gallegos at the forefront of a competitive new advertising challenge.